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Picking A Theme For Promo Products

January 31st, 2012 | Posted by mattc in advertising specialty | promo products - (0 Comments)

You should really set out a promotional campaign with a very set idea in mind. When you add promo products to the mix you need to make sure they fall in line with the goals of the rest of that campaign. You can use a theme to your advantage if your business is attending a convention or trade show.

Plan ahead of time. If you can make a t-shirt design with a witty pun about the event, it’ll be a big hit. People love it when you are actively participating, especially if they can bring home event-specific gear as tokens for attending. you may want to look up contract screen printing and have the t-shirts mass produced so that there’s enough to go around to drum up some attention.

Same goes for any visors, toys, and random office goodies you use as handouts. Make sure they all stick with the slogan you choose or that they are relevant to the convention in some way.

The more clever you are with your theme, the more effective these will be in reminding people why they should pick your service. Just make sure you back-up the free goodies with plenty of substantial company info and some sort of useful exhibit or Q&A session. Otherwise it’s all for moot.

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How To Keep Promo Products Interesting

January 24th, 2012 | Posted by mattc in advertising specialty | promo products - (0 Comments)

Promotional products can boost your new campaign to no end if used correctly. However, it is easy to create a flop promo products campaign if you’re not getting inventive enough. They will will either make or break expectations. Follow some of the following tips to get the ball rolling.

  • Find a reliable promotional products supplier. A place capable of customizing several products and in different formats is a smart choice because it gives you more leeway with design creativity.
  • Every time you decide to pair a product with an objective, MAKE SURE it is relevant. If your organization or business is into accounting, then selling customized calculators makes more sense than water bottles. Likewise, if you are trying to boost interest in a walk or rally for a cure, t-shirt screenprinting makes a lot of sense.
  • Always put the quality of the products over the quantity. A good product will get more attention than a clunky piece of junk.
  • Your company’s logo and campaign message should be clear, distinct, and memorable. Add the Twitter or Facebook URL to build traffic.
  • Target the market trends and your audience. These will dictate the appropriate timing for the initiative.

If you master these tips you will have a more effective campaign.

 

 

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How Does Direct To Garment Printing Work?

January 16th, 2012 | Posted by mattc in direct to garment printing | promo products - (0 Comments)

Direct to garment printing (DTG) is a process for printing on textiles. It uses specialized inkjet technology. Basically what happens is you put the garment into a printer designed to feed fabrics. The computer image file is sent to print and the printer replicates it directly onto the fabric. Unlike with other forms of garment customization there is no middle phase.

These printers are a benefit to companies because they boast a wider range of print area on the fabric and production capability. It has a quick turn around and it creates fine detailing. In the last few years especially the resolution and speed of this technology has increased.

Basically if you request a quote for printing this way you can avoid set-up costs because there aren’t any. This is not like traditional screen printing. You will see your results faster too, so this means you can place your order a little less in advance and still have the promo products arrive on time. Also, there is less image distortion because it is not hand-applied. It is done all through machinery.

In other words, you get a reliable form of textile printing wit5hout a lot of the hassles typically associated with the process. Sure you need to consider fabric and ink costs, but overall you get a pretty fine deal.

 

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Contract Screen Printing And Sporting Events

January 11th, 2012 | Posted by mattc in advertising specialty | contract screen printing - (0 Comments)

With the playoffs on television and a cold beer in hand, sports fans have gotten out their fan gear to worship to their fullest. Now is the time to strike with contract screen printing team logos on anything you can think of. T-shirts, duffel bags, gloves; there are so many options for the feeding frenzy of sports devotion.

Clearly as the Super Bowl approaches (it comes the first week of February) we will want to get in customized sports gear as much as possible. The Superbowl promo products are usually some of the coolest. There are plenty of ways to put the logo of Superbowl XLVI. Luckily this year the roman numerals aren’t so crazy. You can actually fit every numeral onto a shirt and not feel like there’s a problem with centering the text.

Yup, contract screen printing means sports fans get cool stuff to brag about and use to taunt their opposing team’s fans. Contract screen printing allows for one of this country’s greatest pastimes: smack talk. Without all the cool stuff and the bragging rights, what would make the competition even fun? It just adds to the glory of the fan base and to the team in their victory.

Priming Advertising Specialties For A New Year

December 29th, 2011 | Posted by mattc in advertising specialty | contract screen printing | direct to garment printing | promo products - (0 Comments)

One thing that can be said about the New Year is that it means plenty of 2012 shameless plugs. If you are going to promote your goals for the coming year, you might as well do it in style! After all, everybody wants to be cool and wear their “HAPPY NEW YEAR 2012″ t-shirt and baseball hat.

All work uniforms will have to be updated with 2012 labels anyway, you may even have to change the design  to be more modern or interesting if it didn’t catch on in the last year or so. This is the time to start fresh. Reflect on what promo products fared well last year. Did you get a positive reaction from handing out promotional t-shirts and tote bags? Was it the material or the design that fell short of expectations. Did you prefer screen printing or direct to garment printing? Use customer and employee feedback to set new expectations for your advertising campaigns in the next year.

It really cannot hurt to survey strengths and weaknesses before you to the printer. You can definitely take advantage of holidays and seasonal moments to boost company morale and specialize in advertising. A new year means a new campaign.

 

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Direct to Garment Printing Creates T-Shirts For Your Cause

December 21st, 2011 | Posted by mattc in direct to garment printing - (0 Comments)

Whether you are shipping out t-shirts to people who have donated to help your fundraising organization, or are creating a walk to raise money for a good cause and need t-shirts for people to wear, direct to garment printing is the easiest way to get the job done without spending a ton of money. After all, your organization runs on donations and in all likelihood you probably do not have a lot to spend otherwise. But you naturally want to provide your supporters with something for their time and effort!

Direct to garment printing lets you realize your own design, something you want to really stand out and represent your organization properly. You can have practically any design you’d like, but leave the process of printing up to professionals like Studio 1204, who can do any amazing job and get you your shirts when you need them. Whether you need printing on light or dark colored shirts, big and small sizes, they can take care of it for you.

Your walk will go off without a hitch, your donors will love having something free that shows their support, and it will all be financially affordable for your organization. You can’t go wrong.

Make Promo Product Gift Baskets

December 14th, 2011 | Posted by mattc in advertising specialty | promo products - (0 Comments)

The holidays are definitely the time to start boosting advertising. You cannot escape it. No matter where you go you see new ads. It’s on TV and billboards, in store fronts and handed out in shopping malls. If there ever were the right moment to start creating a holiday gift basket of promo products, now is it.

Giveaways are just ten times better when they’re holiday based. It adds an extra level of cheer and goodwill even when the items in said giveaway basket are standard office supplies. Some of the most wonderful promotional items to place in a holiday basket are tees and/or sweaters complete with personalized direct to garment printing, coffee mugs, hats, keychains, and similar small knickknacks.

These are good little surprises to give clients or employees at meetings and dinners. They encourage positivity in the workplace and act as small tokens of appreciation for a job well done. If you really want to incite cheer then you should probably add a little giftcard or something along with the promotional stuff. Generosity never hurts.

Decorating the gift basket is a project all of its own. Use ribbon and bows and paper stuffing to your heart’s content. You could even use a screen printed tote bag to place the items in (which counts as a gift all on its own).

 

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The Importance of Promo Products

December 8th, 2011 | Posted by mattc in advertising specialty | contract screen printing | promo products - (0 Comments)

In today’s competitive market, advertising is one of the most essential and necessary things you must do to survive. And, it needs to be done well. Promotion is what gets you noticed. Promotion makes you stand out among thousands of others. Take your company to a new level with advertising specialty experts.

There are so many forms of advertisement now, from print formats in magazines, to banners and billboards, to television and online ads. You need to try something fun and unique if you really want to make an impact. Media is overwhelming now. How do you impress people when our world is so busy? You give them something they can hold onto physically. Like a t-shirt or a canvas bag. I’ve seen it in plenty of stores now as a gimmick. They act as walking reminders and advertisements because they are on your person as you walk around town. This strategy is more likely to effect shopping. So much so that the majority remembers from promo products and contract screen printing more than basic ads.

And, who would not remember getting free stuff? Sometimes, getting little trinkets is the highlight of a long day. Use them as tactfully as possible and you will see positive results in bringing in customers.

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Process Color Printing: Pigmentation and Color Mixing

November 30th, 2011 | Posted by mattc in process color printing | promo products - (0 Comments)

As we have discussed in earlier posts when using process color printing, the four pigments Cyan, Magenta, Yellow and Key (black) are mixed to create whatever colors are needed for the print. Using basic color theory and an understanding of pigment reaction you can create quite a variety of colors.

The CMYK color model is subtractive, meaning the paints, inks, or dyes create a full range of new colors by subtracting (also known as absorbing) wavelengths of light while reflecting others. The colored inks act as filters between the viewer and light source that remove the whiteness. The opposite effect is additive mixing, which involves adding color to black (but this is not part of the CYMK model).

It may be confusing to consider it “subtractive” when you “add” proportions of pigments to get the mix. Just think of it as removing the whiteness of the background. The more you mix, the less pure the light. In basic color theory, yellow and magenta create hues of red. Yellow and cyan create greens. Cyan and magenta create violets. All three combine to make grayscale.

Consider that if you start with a color background as you might with digital garment printing that you will need different levels of each color to compensate for the difference. It may take some guesswork but eventually you’ll achieve the results you want. Look to a color wheel for help.

 

 

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The Difference Between Spot and Process Color Printing

November 22nd, 2011 | Posted by mattc in advertising specialty | process color printing - (0 Comments)

When people are talking about spot or process color printing, they are talking about the way in which the colors are mixed. They are different kinds of printing that may be employed by garment customizing places. There are advantages and disadvantages to both.

Process color is created when you mix the four colors together to get variations in shades. This allows for some freedom in color change and a bit of a gradient. Most printers use a CMYK configuration, meaning you get the three basic pigments cyan, magenta, and yellow along with the standard black. The K stands for Keyline, not black,  in case you were curious. Process color printing uses four plates, one per pigment. The design you want is divided between the plates by the applicable colors. They are then fed one by one in a printer. The plates must align properly to get the right results.

With spot color, a specific mix known as a pantone (PMS) is used in a cartridge and applied to printing. The advantage with spot colors is that they’re much brighter and more vibrant. Spot colors take care of a color at a time. The single color ink is applied to the press roller. If it’s one color it will have a single plate. If two colors, there will be two plates. The more colors, the more plates are needed. They are layered one-by-one. Spot color is best when used for printing jobs that do not require full color imagery.